A couple of years ago people started to talk about something called the Atkins Diet (if you haven't, it's about time you got out from under that rock). I'm around average weight for my height, so I never really thought about it much. These days, I am pretty sure everyone has heard of the Atkins Diet due to apparent success stories of people who have lost weight using this diet. It seems like every company has some sort of "Atkins Friendly" food. Subway has an Atkins Low Carb Wrap; TGIF has an Atkins Friendly Menu; Castus is a store in the San Francisco Bay Area that specializes in "low-carb" foods; Trader Joe's, bastion of high quality foods, is starting to carry "low-carb" pasta, bread, and tortilla chips.
A billboard near Sunset Boulevard. Picture donated by idprism.
The latter may seem ridiculous, but that pales in comparison to some of the beer commercials that I have seen recently. An athletically toned man and woman look at each other and then dive into a pool. It's obvious that they're racing each other. Predictably, the woman beats the man, and when he looks up he sees that she's already out of the pool, and handing him a bottle of Michelob Ultra (a "low-carb" version of their beer). I don't know about you, but I don't think that drinking beer after a workout is the best choice of beverage. Perhaps these people have never heard of the term "empty calories." Michelob isn't the only one using this interesting logic; Amstel Light is apparently "low-carb" too.